Greyscale CBD: Premium Isolate CBD Oils

VISUAL IDENTITY / PACKAGING DESIGN / PRODUCT VISUALIZATION / RENDERINGS

In the midst of the expansion of CBD oils and the well-being cosmetics industry, Greyscale CBD tasked us to envision their brand differently than the masses.

The client was looking for a strong identity, especially, depurated of CBD and marihuana signs, green colour palettes and overall marihuana references.

We approached the project with simplicity. We wanted to reach the client in a calming way, without complexities. Easy to understand. By removing all unnecessary information, highlighting the important one and using a colour system for the oil's flavours, we obtained a strong identity with a subtle air of elegance.

The brand can be recognised by the simplistic energy, the blocks of colour and the reference of the brand's name (Greyscale) in the packaging's background colour.